see my work
GoDaddy
Product Designer
iOS, Android Mobile App
The Conversations app helps business owners connect with their customers across various messaging channels. Instead of checking every social media app, email, and text message, small business owners can use Conversations to respond to all their customer messages in one unified inbox. As the sole mobile designer for the iOS and Android apps, I lead design for product improvements and new features. I collaborate closely with a great team of Product Managers and Engineers on technical implementation, and work with a central mobile design team to propose design system contributions and ensure experiences adhere to company brand standards.
Project 01. Designing a New Rich Text Editor
Impact
Contributed to an increase of 23% MAU
100% Task success rate in unmoderated usability testing
Timeline
6 weeks, 2025
Problem
Users were leaving the Conversations app because they found it difficult to draft professional messages. User feedback and product insights data indicated the lack of text formatting (e.g. bold, italics, etc.) was a primary reason.
Formatting with Bold, Italics, Hyperlinks, and formatted lists allows users to better organize information, so messages appear more polished. Without this functionality users felt the need to leave Conversations to use their other email applications.
Before: No way to format emails in Conversations, unlike industry-standard email apps
Approach
To give users the ability to apply text formatting, I explored how to redesign the existing message composer UI to include actions for bold, italics, hyperlinks, lists, and text sizes.
I began my explorations with an audit of other mobile apps with rich text formatting. A common pattern I saw was to provide a larger editing area than what Conversations had—an optimization that I wanted to include as message drafts would take more vertical space with the use of lists and text sizes. I explored a few design options, eventually landing on an expandable sheet for better control over draft visibility without extra UI clutter.
As I started designing each interaction, I realized how complex applying formats like Text Size and Hyperlink would be. In addition to just applying the styling, I needed to clearly communicate state changes.
I used mid-fidelity prototypes to get a better sense of what would feel most natural for entering the settings mode for that specific formatting, applying it, and then leaving the setting.
In user testing, I provided 5 participants with tasks to apply each formatting option using a hi-fidelity prototype. Each participant completed the test with a 100% task success rate, and really enjoyed the experience.
I used a combination of quantitative task success and qualitative user feedback to gauge the effectiveness of this experience. All 5 participants were not only successful in using the formatting options, but gave incredibly positive feedback about the interactions. I've listed some of my favorite quotes from testing below.
Solution
The launch of the rich text drafting experience contributed to an increase of 23% MAU, and NPS lift of 48%.
Spot
Product Designer
Web, Mobile responsive
Spot provides insurance coverage for trips, injuries, and events. Customers manage these insurance coverages in the Spot claims portal. I designed experiences for new business offerings and 0-1 products, in some cases the sole designer on the project reporting to the Head of Product. My work on these experiences contributed to unlocking new business revenue and market verticals.
Project 01. Designing a Scalable Claims Portal
Impact
2X the number of reusable components in Figma and production design system
60% reduction in new feature development time
Timeline
5 weeks, 2023
Problem
Over time, the claims portal had become difficult to scale to accommodate new insurance coverages.
Historically, new insurance coverages were just added to the claims portal as entirely new areas of the website. There was no reusable layout structure, and the components weren't designed in a way that could accommodate different coverages. This delayed new product launches. Knowing that there would be additional launches in the future, it felt like a good moment to standardize these experiences.
Before: Disjointed account structure
Approach
Looking at account data, I learned most users would be better served with a simplified experience, and that they hated "the filing maze".
We could have made the system more scalable simply by standardizing the UI and components, but I wanted to understand if the current portal was structured in a way that served users. The original assumption was that it would be most helpful to separate information for different insurance coverages. Looking at account data and setting up stakeholder interviews with the Customer Support team, I learned the majority of customers hated the 'filing maze' and found it confusing.
The journey maps and below rough sketches were presented to get buy-in from the senior leadership team for the redesign.
With stakeholder buy-in, I refined the sketched vision to make each of the core user actions easily accessible: viewing coverage; filing claims; and managing account information.
Depending on why users were visiting their portal, they needed to access these different areas quickly and easily. I realized my original design would start to bury account and coverage information as users filed more claims, so I shifted my designs towards a tab structure.
To create repeatable patterns for different coverages, I assessed what information might be most important for users to see and compare.
Customers need to be able to tell the difference between different coverages and claims. Without user testing resources, I assessed what information might be most important for users to see the differences, created proposals, and reviewed and validated my ideas with the customer support and claims team. We had a very basic design system in Figma, which was limited to things like typography, colors, and a handful of basic components like buttons. As I created hi-fidelity designs I added these standardized components, and collaborated with engineering to QA the production equivalents built in Storybook.
Solution
The next coverage product added to the claims portal was built in weeks, instead of what previously would have been 2+ months.
Goosechase
Associate Product Designer
iOS, Android, Web
People run Goosechase scavenger hunts because they want to engage their communities. Organizations like schools, companies, and non-profits run scavenger hunts for things like lesson modules, onboarding, and fundraising and awareness. I designed experiences for the company’s 2 products: a web platform where GooseChase users organize scavenger hunt events; and the Android and iOS mobile apps where participants join events.
Project 01. Advocating for User Research to Design a New Onboarding Experience
Impact
Incorporated a new research method to our team's design tool stack
100% Task success rate in moderated usability testing
Timeline
6 weeks, 2021
Problem
Scavenger hunt organizers had limited ability to reward (and therefore, increase) player engagement. When players joined a team scavenger hunt, event organizers couldn't see any player information. And any mission players completed were only attributed to the team without individual feedback.
My role—alongside 1 other designer and product manager—was to reimagine how people join and participate in a team in GooseChase scavenger hunts. Over the course of 2 months we redesigned experiences across 2 mobile apps and an online web portal. Event success is measured by engagement.
Before: No way to know who has joined or is actively participating in a game
Approach
Players joining teams needed to set up their own distinct profile. Our team had different opinions about the best experience.
After evaluating other onboarding experiences, I narrowed down to two options: Option 1 used a single screen for team setup, and a single screen for player profile information. Option 2 split every single onboarding step into its own screen. Some of our team members liked Option 2 because it was so similar to other mobile app onboarding patterns I'd analyzed. But I worried this would make the onboarding experience feel tedious. Goosechase events are fast-paced and competitive, and we didn't want users to lose any of their excitement during setup.
At this point in time, Goosechase didn't have a strong culture of user testing in-progress designs. I set up Maze so we could run remote qualitative usability tests, and then discussed the results with engineers and product managers.
Testing each experience with 5 people, I learned users liked the quicker, single screen for setting up a team, but preferred the steps split out when creating their own player profile.
Test participants wanted the slower, more meticulous experience in Option 1 when setting up their own profile, seemingly because they enjoyed taking more time to set up how they would appear in-game. When setting up their team, they liked the quicker, condensed experience. "I love that the name and the photo are separate [for my player profile], I don't think I would add a photo if it was all on one screen."
At the time, Goosechase was also going through a brand refresh. I designed how to apply these new brand guides to the onboarding and in-app experiences.
The goal was to add visual styling that felt as fun as a scavenger hunt is. I had a ton of fun experimenting with how to inject elements of fun throughout the experience with illustrations and collaborating with our content designer on goose puns. I’d created a very basic design system before this project, but this provided an opportunity to really expand the system and work with engineering to refine the components.
Solution
With user testing, the final designs became a fun, simple onboarding experience that users (and our team) loved.
The outcome of the usability testing wasn't what anyone on our team expected, but it was a fun surprise to have such interesting results. I love that user research like this can help teams make decisions with real feedback.
GoDaddy
Product Designer
Apr 2024 - Present
Currently responsible for strategy, design, and execution of solutions for 1 of GoDaddy's 3 consumer-facing mobile apps, delivering designs for both iOS and Android platforms.
Leverages usability testing, first-click tests, design surveys, and A/B testing to guide and validate design direction, and instill stakeholder confidence in proposed UX solutions. Leveraging these research methodologies resulted in successful product launches, such as the adoption of a new (optional) feature by 97% of mobile users.
Owns projects from discovery to delivery, leading cross-functional sessions to accommodate diverse perspectives from product, engineering, and design to align on design solutions.
Balances research and data insights against technical feasibility to deliver high-quality experiences, often under tight project deadlines. One such project involved collaborating with product, engineering, and design teams across 2 different orgs to deliver designs for a re-envisioned app experience from concept to execution within a 3 month deadline. To accomplish this, I demoed in-progress work in weekly design review sessions to quickly adapt to evolving technical and product constraints, and to quickly receive and iterate on feedback from my design peers.
Spot
Product Designer
Apr 2022 - Dec 2023
Facilitated collaboration with cross-functional stakeholders to drive alignment. Worked closely with engineers to ensure designs met technical scope of projects.
Contributed to and maintained the UX Team's multitude of design systems to support rapid iteration and cohesive design language across a multitude of products. Collaborated with a visual designer and other UX team members to maintain this system.
Created interactive Figma prototypes for usability testing of low- and high-fidelity design solutions. Used test findings to evangelize improvements to user experiences for MVP, working closely with Product Managers to prioritize revisions in relation to project scope.
GooseChase
Associate Product Designer
Aug 2020 - Apr 2022
3X conversion rates of new account sign ups by overhauling content structure and creating a new visual identity for the marketing site.
Increased design and implementation speed by building, maintaining, and evangelizing design systems for web and mobile apps, enabling engineers to reference standardized visual styling when inspecting designs.
Created usability testing plans to evaluate the performance of new features. Revisions made to designs based on one such usability test resulted in an 85% task success rate during unmoderated, recruited testing.
Associate Product Designer Aug 2020 - Dec 2020
Product Designer Jan 2021 - Apr 2022